Nathan Anderson is the SEO Expert

I was joined today by my friend, Nathan Anderson.

Nathan is famous for developing MetaWebs.com and is now the owner of SEO Club.

Rule #1 of SEO Club? Don't talk about what you learn in SEO Club!

On today's program we discussed search engine optimization, answered questions and had a great time.

Elevate 2008 Seminar

Over the years I have spoken at a number of Internet marketing and personal development conferences.

The one question I am asked again and again is "when are you going to hold you own conference?"

The time has arrived!

On October 24-26, 2008, I am going to welcome fifty (50) people to join me for a 3-day event in Denver, Colorado.

It's called

iVote Mobile is a big hit

I'm very excited about the first day that our new iPhone application has been live.

We've had about 2000 people download and use the application already and it seems to be catching on very quickly!

Here's a news release that is going to hit the wire on August 22nd in which we reveal who iPhone users would vote for if the election were held today.

Check it out

How to Become a Recognized Expert in Your Niche

How do you become a recognized expert in your niche?

I believe it begins when publish your own book. This is a key to increasing your credibility in the marketplace.

On today's show, I was joined by my New York publisher, David Hancock.

We fielded questions from viewers, discussed the entrepreneurial publishing model, presented a new

Kindle Users Rejoice

Amazon.com recently reported that they had sold nearly 250,000 Kindle units since the digital book reader launched in November 2007.

This beats many analysts estimates and perhaps an indicator of where the book industry is headed.

I am excited to announce that several of my books are now available in digital format for Kindle users!

Here are the titles you can no

iVote Mobile for iPhone

When Apple released the iPhone in 2007, they effectively announced "game over" to the rest of the cell phone world.

With the release of the 3G and the iTunes App Store, Apple puts another nail in the coffin of wannabees who will arrive late to this party.

The moment I saw the App Store, I realized that I had to begin producing applications that the installed user base of 10,000,000 i

WOW @ this WoW Adwords Ad

I wonder where they got this demographic info!?

Beware Adwords Phishing Scam

Just a quick heads up that there are a lot of phishing attempts going around lately in order for someone to gain control of your adwords account. It usually comes in the form of an email asking you to “Update Your Billing Information.” The link in the spoofed email usually redirects you to some fake ...]

Either I’m Incredibly Sexy or Facebook has a Problem

I guess it was only a matter of time if you have a userbase of 49 million. You’re bound to be a target of some form in this cruel internet world. First it was terriorists using Facebook as a recruiting tool, now I’m being bombarded with Facebook spam! Its either spam or the ...]

Check Your AdWords Accounts Today

Google put into effect its new Adwords policy where your display URL has to match the destination URL today. Make sure yours match! “Important Change to URL Policy Enforcement Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when ...]

Off Topic: Is GMAIL Letting Through Tons of Spam For You too?

I have no idea what is going on lately, and I have confirmed that my friends are experiencing the same problems, but Gmail is letting through tons of spam. Its not like its sneaky spam, its the obvious stuff that any spam filter should catch (Viagra, Cialis, Penis Enlargment, discount software). Most of ...]

New Google Video Ads in SERPs

Barry at SERoundtable noticed video’s embedded in the SERPs in the ads section. This is something that is pretty important because a video is a great way to illicit a emotional response from a potential customer. The connection a user gets from the text ad alone pales in comparison to what a video can provide ...]

Adwords Editor Not Connecting

Maybe its just me, but is anyone else getting an error with the Adwords Editor when trying to post to an account?

Google Pulls Search Within SERP, Sort Of

Last week I posted about Google embedding search boxes within search results pages and the issues it could cause by being poorly targeted ads not to mention the ability to bid on competitors SERPs. Well the NYTimes story today quotes a good spokeswoman as saying that the company has removed the site search box from the ...]

Google Testing Search Within SERPs

We’ve all seen the rumors that Google has been testing various new search engine results pages (SERPs) but here is one that I haven’t seen before, a search box embedded within the SERPs. My buddy, Scott, pointed out to me that pulling up the query “Nasa” resulted in an embed search box *see image*. This actually ...]

Google Sells Double Click’s Search Marketing Unit

Ever since Google’s official acquisition of DoubleClick Perfomics, lots of people in the search community protested about conflicts of interest on Google’s part. They also are worried about their competition, DoubleClick Performics’ Search Marketing, not playing fair. It seems like Google decided to do the right thing. They’re keeping the affiliate marketing ...]

Link Building Optimization

What if you have a client that has difficulty implementing changes you recommend? What if he/she is restricted (for whatever reason) from making any real meaningful changes to the source code? Is it possible not to touch the code of a site and still optimize it? The answer is yes. ...]

Web Analytic Metrics that Matter - Part 1

Guest post by Carmen Sutter. She’s on my team, and specializes in Web Analytics. So you finally implemented web analytics. Now what? What metrics should you look at? What do those metrics mean? As always with questions like this the answer is: It depends. It depends on what type of site ...]

301 Redirect Explained

Guest post by Ron Tovbin. Let’s start with the an overview of the basics. When you go to a web page, say, cnn.com , there is a lot going on behind the scenes to make that page show up in your browser. Remember, before anything can happen, a TCP/IP connection is established ...]

How to Get Included in Google News

I have been asked countless times how to get included in the Google “One Box”. That’s when there used to be a “one-box”. Now we have Google Universal Search results. They contain listings from Google Products, Google News, Google Images, Videos, etc. Getting included in Google News can drive a ton of traffic. ...]

Keyword Analysis - Details Explained

As the years roll by and I keep honing my SEO Consulting skills, my Keyword Analysis process and documentation has gone through several transformations. The deliverable Keyword Analysis document is on an Excel spreadsheet with several tabs. The main contents of my keyword analysis are: 1) Keyword Volume/Discovery. 2) Keyword Ranking. 3) Keyword Demand. 4) Web Analytics. 5) ...]

Advanced SEO: Siloing Content

Simply put, Siloing is architectually structuring your website to get the Search Engines to recognize your site is about your targeted keywords. You want the Search Engines to consider you as the subject matter expert. What exactly is a Silo? “A silo is a vertical page linking design. You have your landing page, or your main ...]

Google Analytics Auto-Tagging

Lets say you want to track individual keyword performance, and separately track ad copy performance. If you’re using Adwords, you don’t need to place tracking code on the destination URL’s to track the performance of each keyword, and separate tracking for the performance of each ad. You just need to make sure you link your ...]

links for 2008-05-16

Shopping for a Viral Video at YouTube - Search Engine Guide Blog (tags: video)

The AdWords™ Seminars for Success are coming to Atlanta

The AdWords Seminar for Success series is coming to Atlanta, GA. When: Thursday, August 28, 2008 Where: Hilton Atlanta 255 Courtland Street NE Atlanta, GA 30303 Agenda Timeline: Registration: 8:30 am – 9:00 am Morning Session: 9am-12pm Lunch Break: 12:00pm – 1:00pm Afternoon Session: 1pm-5pm Breakfast and refreshments will be served. Agenda: The Morning Session, from 9:00 am to noon covers the following topics: Search Process Psychology of Search How ...]

Dissecting AdWords Quality Score Changes

Inside AdWords recently posted that there were several changes coming to AdWords. Some of these changes look drastic, while others seem a bit ambiguous. Let’s break down the changes and what they really mean. Keywords no longer marked ‘inactive for search’ The new per-query evaluation of Quality Score affects you in that keywords will no longer appear ...]

eWhisper.net becomes bg Theory.com - And the Big News - Brad Launches a new company to provide Marketing Education to Businesses

There have been many changes over the past few months, hence why eWhisper.net has not been updated. However, it’s time to come out of the closet and announce everything. First off, eWhisper.net blog subscriptions. You should be automatically subscribed to the new blog via some 301 and Feedburner magic; hence why you are able to read ...]

What Should You do When Quality Score Kills Your Keywords?

My latest article at Search Engine Land is out entitled “ What Should You do When Quality Score Kills Your Keywords?“. If you need to learn more about quality score, check out Quality Score Demystified.

PPC Management Pricing Options

I’m a little slow in posting this, but my latest column is out at Search Engine Land entitled PPC Management Options “ Are Your Fees Inline With The Advertisers Goals”? Both advertisers and agencies can become confused with all of the pricing options available, so I tried to walk through some of the pros and benefits ...]

The AdWords™ Seminars for Success are coming to New York City

The AdWords Seminar for Success series is coming to New York City, NY. When: Tuesday, August 26, 2008 Where: Just across the GW, 10 miles from from downtown Manhattan. Doubletree Fort Lee/George Washington Bridge 2117 Route 4 Eastbound Fort Lee, NJ 07024 Agenda Timeline: Registration: 8:30 am – 9:00 am Morning Session: 9am-12pm Lunch Break: 12:00pm – 1:00pm Afternoon Session: 1pm-5pm Breakfast and refreshments will be ...]

I’ll be on PPC Rockstars Monday Afternoon

David and I will be talking all about Google’s Quality Score formula Monday afternoon on PPC Rockstars (a WebmasterRadio.fm podcast). The links discussed in the show will be on the PPC Rockstar blog.

Google AdWords Quality Score Factors Chart

This is a quick reference chart that shows which of the major quality score factors affect the different quality score types. Minimum Bid Search Quality Score Content Quality Score (and placement CPC) Placement (CPM) CTR on Google.com Yes Yes CTR on content site (specific or related sites to your ad display) Yes Display URL CTR Yes Yes Account History Yes Yes Relevance of keyword to ads in ad group Yes Relevance of keyword and ...]

How to Buy Targeted CPM from Google

My latest Search Engine Land column was published today entitled “How to buy targeted CPM from Google“. With the new placements keyword targeting from Google, one could place many of their traditional media buys via AdWords. I walk through how to buy: Run of Network Run of Site Run of Category within a Site Run of Site when it Matches ...]

How Well Do Search Marketing Speakers Brand Themselves?

Since it seems everybody does their own recaps of the sessions they attended at Search Engine Strategies, I like to take a different approach. Last year I ran a two-part series covering just a handful of the session speakers. I looked at how well each branded themselves in the search results of Google. First of all, ...]

July 2008 Search Engine Market Share | Nielsen // NetRatings

Google July: 60.2% June: 59.0% Change: 1.2 January 2008: 56.9% Change: 3.3 Yahoo July: 17.4% June: 16.6% Change: 0.8 January 2008: 19.0% Change: -1.6 MSN July: 11.9% June: 14.1% Change: -2.2 January 2008: 12.1% Change: -0.2 ASK July: 2.0% June: 2.0% Change: 0.0 January 2008: 2.4% Change: -0.4 AOL July: 4.6% June: 4.3% Change: 0.3 January 2008: 4.7% Change: -0.1 Data scoring techniques tend to change over time making past data inaccurate. As always, information here is for entertainment purposes only. Source: Nielsen//Netratings

Link Building Team Reading List 8.25.08

Teaching Advanced Link Building and Why Pagerank Will Never Die The Huey Lewis Method of Link Building Linkbait 2.0: The Soul of Linkbait (Part 3) Link Building with a Twist

Social Media Reading List 8.15.08

How to Use Social Media Marketing to Promote Yourself as a Brand (part 1) Etiquette in the Age of Social Media

Why I Think SERPs Should Go Beyond 10 Results

Yesterday i was in the Universal and Blended Search session at SES San Jose. Shashi Seth from Cooliris provided what i thought was a rather interesting statistic: in the typical search, searchers hit the “next page” link less than 20% of the time. This means that less than 20% of searches actually get to the second ...]

SEO Team Reading List 8.27.08

Free SEO Tips for Google Search Suggest The Basic Principles of Peanut Butter SEO 8 Steps to a Successful SEO Campaign: Friendly URLs 33 Website Success Metrics Instead of Rankings, Google PageRank and Traffic

How Well Do Search Marketers Brand Themselves?, Part II

This week I’ve been looking at the speakers from Search Engine Strategies in San Jose. I first covered a handful of featured speakers and then moved on to the search marketers themselves. I’ve found that that many of us in the industry are good at teaching things that need to be done but often overlook ...]

Why I Won’t Grab Any Schwag from SES

My list of reasons why I won’t be bringing home any schwag from Search Engine Strategies.

How Well Do Search Marketers Brand Themselves?

Monday I discussed several of the featured speakers from Search Engine Strategies and looked at their search results branding for their names and businesses. It turned out not to be as enjoyable as I had hoped as all of them have very high visibility. Not that I wanted to point out anybody’s faults, but hey, ...]

July 2008 Search Engine Market Share | ComScore

Google July: 61.9% June: 61.5% Change: 0.4 January 2008: 58.5% Change: 3.4 Yahoo July: 20.5% June: 20.9% Change: -0.4 January 2008: 22.2% Change: -1.7 MSN July: 8.9% June: 9.2% Change: -0.3 January 2008: 9.8% Change: -0.9 ASK July: 4.5% June: 4.3% Change: 0.2 January 2008: 4.5% Change: 0.0 AOL July: 4.2% June: 4.1% Change: 0.1 January 2008: 4.9% Change: -0.7 Data scoring techniques tend to change over time making past data inaccurate. As always, information here is for entertainment purposes only. Source: comScore

Filling the pipeline ... our lead-gen presentation arrives

As Brian Carroll would say, it starts with a lead. Carroll was a featured guest in our recent web clinic, Filling the Pipeline: How a LeadGen Test Strategy Achieved an 86% Increase.

Don't be fooled. There's a powerful idea hiding in those three little words.

Practical marketing advice for a flagging economy

Watching how companies react to shifting market forces can tell you a lot about their leadership.

In a downturn, marketing more aggressively makes sense: As some companies inevitably slash marketing budgets and curb their efforts, new opportunities arise -- better deals on ad space, fewer competing messages, stronger brand-building potential. Wait a minute ... branding?

With online marketing, and for many with direct-marketing roots, increasing brand awareness is an afterthought at best. CEOs want to see revenue and profits from their Web marketing team -- good luck tying t

Halftime at the Testimonials Web Clinic

Today's topic -- Using Testimonials Effectively -- has inspired a lot of great questions from our audience.

I can already tell we won't be able to get to them all, so we'll try to pick some of the best and get our analysts to provide answers here on the blog over the next few days.

Be sure to check back if your question wasn't answered live by our team ...

Also, interesting note from our poll on which types of testimonials our audience of marketers is currently using:

72% -- text

23% -- none

14% -- customer ratings

13% -- video

6% -- audio

Are your testimonials properly optimized?

Probably not. Our research indicates that most sites don't use credibility indicators to their full advantage. You've probably noticed the same thing when your marketing cap is off and you're visiting sites as a hunter or browser (or howser?) in your free time.

When you're the customer, do you trust that long list of rosy, anonymous quotes over in the sidebar, or filling a whole

Optimize your PPC campaigns, eye paths and page copy

Our follow-up live optimization clinic on PPC campaigns drew another great response and several questions from our participants. Thanks again to all those who joined us and submitted their campaigns for review.

Optimizing your PPC campaigns, Part II

Our July 30 live optimization clinic on PPC ads and landing pages was our most successful webinar to date. Thank you to everyone who participated, especially those who submitted their campaigns for a real-time review.

You can access that clinic here.

our recent Web clinic on testimonials. Some examples:

How do I use video to help my landing page increase sales or subscriptions?
Which kind of videos work best? Short or long? Autoplay or Userplay?
Should I edit my videos or just leave them raw?
Are there specific bandwidth or file format issues that might hurt my conversion?

How to improve your PPC conversions by 300%

Would you like to quadruple the conversions from your PPC campaigns? What if you could also cut your cost per conversion by 69% at the same time? Find out how one of our recent workshop participants did just that.

Join us for our free webinar on PPC ads and see what this firm did to revive a moribund AdWords campaign.

You'll also have the chance to have your own pay-per-click campaigns critiqued in real-time by our optimization team: Dr. Flint McGlaughlin, Director, MarketingExperiments; Jimmy Ellis, Dire

Two Match Type Strategies That Can Enhance Your PPC Performance
Last week I wrote an article about an account that we inherited that had been constructed and managed poorly. One of the strategies I called into question was separating keyword match types into unique ad groups within Google AdWords. However, we had quite a few comments from our readers stating that this is a strategy ...]

PPC Hero Sightings Around the Blogosphere: Check Out Our Recent Guest Appearances
The elusive PPC Hero has been spotted in several places around the blogosphere here lately. Suprisingly, he always dons a different disguise, looking eerily like Joe, Amber or myself. Odd… Regardless, the content is still great and is chocked full of PPC goodies for your consumption! Post Click Marketing Joe wrote an article for the Post Click ...]

PPC News Roundup for 8/27/2008
SEOmoz presents headsmacker tip #6 - Test with Paid Search Before You Target with SEO. This concise post is a nice refresher in the relationship between your PPC and SEO efforts, offering some good tips and insight. We are always interested in the exact relationship between keywords and search results. Darren Slaten posted this interesting ...]

Landing Page Critique HEROcast - Video Game Price Guide
Greetings and welcome to the second installment of our new Landing Page Critique Podcast Series. The goal of these podcasts is to give feedback on readers’ landing pages in order to help you make them better! Don’t forget, if you’d like to submit your landing page for our podcast series, you can read the details ...]

A Poor PPC Account Structure Will Make Your Campaign Suffer
We frequently discuss PPC account structure and with good reason: your account structure can greatly affect the performance of your campaign. Honestly, I believe that account structure is one of the most important (if not the most important) elements of your PPC campaign. Recently, we acquired a new client who had been using another firm to ...]

PPC Hero Readers Can Get a Great Deal on PPC Summit
Pay Per Click Summit has a special deal for PPC Hero readers! The PPC Summit folks would like to offer PPC Hero readers a 10% discount plus $200 off the registration fee if you act before the early bird cut-off date of Sept. 2. If you’re thinking of attending… this isn’t a bad deal. Here are ...]

PPC News Roundup for 8/20/2008
Surely by now you know of the social networking phenomenon sweeping the web. These social networking sites, like Facebook, offer advertising with text ads, akin to trusty AdWords. If your target audience is the younger, hip crowd, then this might seem like a great way to reach out to them. However, advertising on these platforms ...]

You Asked, MSN Delivered. Reporting, Billing and Keyword Research Features Now Live in MSN
In a recent email from MSN, new features that have been requested by users to help improve the way advertisers manage their campaigns, pay their bills and more, have finally been added. The first enhancement in MSN is the ability to manage your credit cards and pay bills more efficiently. Outside of your regular monthly billing ...]

Google Is Reshuffling the AdWords Deck Again: Prepare For Another Quality Score Update
Late last week, Google announced another round of changes for their Quality Score system. Be prepared to say goodbye to “inactive for search” and “minimum bids” with this update. According to Google, the end goal of this change is to provide advertisers with a more accurate AdWords Quality Score. What Is Changing? Since it’s inception, ...]

Tell Us What Landing Page Changes Drive the Most Conversions For You
One thing that we can all agree upon is that landing pages are an integral part of managing effective pay-per-click accounts. Where that agreement begins to falter is when we begin discussing how individual elements of our landing pages contribute to higher conversion rates. I understand that not every landing page is created equal, and that ...]

Supplementing AdSense with affiliate ads
AdSense Optimization Boot Camp Tip #10 It doesn’t cease to amaze me how many publishers are so concerned about their AdSense revenue - especially when it is the most significant portion, if not all, of their income - that they don’t dare use anything else on the page in case “Google gets mad”. Well, fortunately for publishers, ...]

Are your AdSense ads too blended?
AdSense Optimization Boot Camp Tip #9 A few years ago it was the latest thing to start blending AdSense ads by matching the ad units border and background color with the background of the site. People started trying it to increase CTR and slowly, seeing garishly styled ads slowly disappeared except on sites that needed to ...]

So how are your AdSense link units performing?
If you wanted to see how your link units were performing on a site or a page, you used to have to tag them with a seperate channel, but the results were skewed because there were impressions on the site and impressions once the actual page of link units was displayed. Google has just updated their ...]

Wondering why your AdSense stats are low today?
If you logged in this evening and discovered you only had about 1/10th of the revenue you were expecting, have no fear. Google AdSense was doing some maintenance today, although their maintenance did run 2-3 hours passed their expected maintenance time. From the Inside AdSense blog: This Saturday, August 23rd, our engineers will be performing site maintenance ...]

Using Clickbooth as an AdSense alternative
This is the second affiliate program I am having a look at as part of the Supplementing AdSense with Affiliate Ads article I wrote. Up on deck today is Clickbooth, which has been getting a lot of buzz recently in the blogosphere. I first heard about them a while back, and a couple people recommended them as a good compliment ...]

How to set up an alternate ad for AdSense
AdSense Optimization Boot Camp Tip #11 I have had a few people comment and email about how to set up an alternate ad for AdSense when I talked about Supplementing your AdSense income with affiliate ads, the instructions Google provides aren’t completely clear. So here is how to set up your own alternate ad for AdSense, so that ...]

Massive delay updating AdSense stats today
Before you start panicking when you login to your trusty AdSense account only to discover you have about 2% of the earnings you would expect for this time of day, Google seems to be experiencing a massive delay in updating their stats. So when you see $2.87 when you would should be seeing something like $130, ...]

Using Pepperjam Network with Google Adsense
Looking at affiliate programs that you can easily use to supplement your AdSense income, Pepperjam Network is one of the newer affiliate networks on the block, although Pepperjam has been around the search industry for quite some time. And if you frequent the many search engine conferences, you have probably seen Kris Jones speak before, ...]

AdSense going through major compliancy checking of publisher sites
Plenty of AdSense publishers over the last few months have been getting compliancy warnings for how they are running AdSense on their sites, judging from the number of people contacting me who have been hit with these new warnings. And now, instead of a written email warning for the problem to be fixed within the ...]

Radio show on my thoughts on the Yahoo/Google ad deal
I will be posting my comments on the whole Yahoo & Google advertising deal that was announced, but Shoemoney & I did a live webcast video show today, and my thoughts on what this means for publishers was one of the topics we discussed today (among other things, such as boothbabes, Google buying Digg and ...]

Sanjay's Birthday

Online Advertisement: From Spam to Art
After a decade of dealing with online marketing, I keep noticing clear differences between online and offline advertisements. In most cases, offline advertisements feature a variety of creative ideas, subliminal messages and twisted concepts, while online advertisements are generally more aggressive and straightforward. One of the unfortunate but most common attributes of online marketing is spam. No matter how hard we try to

The Trap of Blogging
The community of web entrepreneurs keeps growing. Beginners actively test different ways of making online money easily, but sooner or later most of them decide to build their own content-oriented resources.
Due to Google's search algorithm providing priority to original content and because of the severe online competition in every thematic niche imaginable, content-oriented sites have became one of the most trusted ways of establishing an online pr

Pay-Per-Click Industry: What's Going On?
In the following video I am talking about the situation in the Pay-Per-Click field. What are the problems, solutions and indicators?

Efficiency Versus Entertainment
In one of my earlier posts I wrote about the new search engine SearchMe.com, which has been available in Beta mode for some time now. In my post I've touched upon two innovative features this search engine was going to employ: visual fluidity and relevancy by niche. I remember myself being quite excited by these new user experience concepts. After using SearchMe.com, I've come

Q&A with Sanjay: Episode 4
Episode 4 of Q&A with Sanjay reveals to Affiliates, online marketers and webmasters what the best source of search arbitrage traffic is. You can calculate everything from conversion rates to keyword price differences, but if Affiliates and publishers can't find the best source of traffic to purchase, then no PPC search engine or Affiliate program will accept it. So here it is - the best source of search arbitrage traffic revealed...! If you have a question you’d like Sanjay to answer, feel free to fill out our contact fo

Q&A with Sanjay: Episode 3
Episode 3 of Q&A with Sanjay provides a brief explanation of the difference between CTR (click-through rate) and conversion rates, and what it means to web publishers and online advertisers. If you can learn to optimize and read these two stats well, you'll be able to drastically increase your PPC search engine traffic and earnings. If you have a question you’d like Sanjay to answer, feel free to fill out our contact form. We look forward to hearing from you!.

Words and Images in Online Search Marketing
Do you ever think about the actual significance of words and images in online search marketing? It is obvious that the proper use of these key web elements can dramatically improve user experience and therefore increase your profits. It is important to understand when and how words and images should be used, and what common mistakes one should avoid. When it comes to monetizing your web traffic, every single click performed on your web site becom

Facebook: Social Media Nudity
I've come across a number of articles discussing Facebook privacy, and I couldn't resist commenting, which, in turn, encouraged me to summarize my thoughts regarding this matter. I think that the mini-scandals having to do with online privacy issues in social networks are, to a large extent, groundless and exaggerated. Ones you are using a social network like Facebook, your primary goal is to expose your online identity to a community. F

Built in & Superimposed
How often do we face the manifestations of the so-called "user friendly"? How often do we actually need it?

The Desktop Analytics Package Of Your Dreams
Details about the fantastic new up and coming Google analytics desktop version build in Adobe Air.

Take The Guesswork Out Of PPC Campaign Setup
As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to “fix” or “improve” their PPC campaigns all arrive with their accounts in the same state. Poorly ...]

Irish SEO, SEM, Webmasters & Designers Meetup Take 2
The time has come again. Irish SEOs, online marketers, webmasters, all members of the Irish Webmaster forum and anyone with an interest in all things web related are all welcome to come along to the second official IWF meetup. The event will once again be hosted by the Harbour Master in the IFSC, Dublin on Saturday ...]

The Irish Blog Awards - Best Blog from a Journalist
The 2008 Irish blog awards are to be held on the 1st of March at 7.30pm in the Alexander Hotel in Dublin. This is a non profit event and al proceeds will go to charity. RedFly will be sponsoring the best journalist category. We hope to see you there.

Use PPC To Dominate Your Typo SEO Landscape
PPC advertising is not only great for generating sales and qualified traffic, it’s also the BEST possible keyword research tool available. While other keyword research tools offer a general “starter” set of keywords in most verticals, most only give general words and without demographic information. PPC data can be used for a whole lot more ...]

Unusual Google Website Optimizer Bug - Check Your Code
Today, Google announced that it would be holding a website optimizer competition where you can win a partnership with a website optimizer to improve your sites ROI. The “webSite workout” competition is open only to those in the US (What’s new?) as advertisers outside the great United States don’t really spend that much on advertising. ...]

Free $100 Facebook Coupon Courtesy Of Visa
For those of you who are not advertising on facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters. As part of the Visa Business promotion, Visa are offering $100 USD in advertising credit to facebook users/advertisers. To get the free ...]

Should You Jump Into Social Networks to Promote Your Business?
There’s a lot of buzz in the online PR world about social networking, whether that be traditional social networks like Myspace and Facebook or social networking through microblogging services such as Twitter. Should you jump into social networking to promote your business? And if so, with so many options available, how do you choose which social ...]

RedFly Interview With Aaron Wall Of SEO Book
An interview with the man who literally wrote the book on Search Engine Optimisation. Dave Davis from RedFly asks Aaron Wall some burning SEO questions relative to the state of the 2008-2009 web.

How To Use The Google Content Network To Invest In Domains
A detailed article on using placement performance reports from the google content network to source domains with ROI to invest in. The article goes into specifics on how to run a placement performance report within adwords to get conversion data on parked and for sale domains.

Managing 2nd and 3rd tier PPC Search Engines
After tested a few 2nd and 3rd tier PPC search engines that have worked well according to your expected ROI, you may want to continue with them. However, managing all the small PPC platforms only by your inhouse PPC team may be costly and time consuming. You may try one or some of the alternative ...]

Geo Targeting SEO Strategies for a Single Country
Websites do rank differently in the search engine result pages of different countries. You want your site to rank well in the SERP of the country that your business targets. When setting up the SEO strategies your website, you should consider the geo-targeting factors below. Top-level Domain A top-level domain (TLD) indicates to the search engines the ...]

Adcenter Renamed to Microsoft Online LP
Microsoft renamed its paid search platform Adcenter to Microsoft Online, L.P. yesterday. Microsoft Online, L.P. is the contracting entity that publishes your adCenter advertisements on Live Search and the Microsoft network. On July 1, 2008, Microsoft Online, L.P., will assign all rights and obligations in the Microsoft adCenter Terms and Conditions, and any amendments thereto, between Microsoft ...]

Baidu Ranked Third in Asia Pacific Search Market
When setting up paid search marketing strategies for China or other Asia-Pacific countries, search market share of each search engine should be one of the factors to consider. According a recent research report by comScore.com, below are the top 10 search engines in the Asia-Pacific region in April 2008: Google Sites: 39.1% Yahoo Sites: 24.0% Baidu.com: 16.7% NHN Corporation ...]

Benefits of Yahoo-Google Partnership
Not long ago Yahoo have had long discussions with Microsoft about a possible partnership between the two giant companies. Rather on 12 June 2008 Yahoo found the right answers in Google. Google’s expertise and technologies in leveraging from paid search have eventually sealed the partnership with Yahoo. Google has been leveraging effectively from tail keywords with ...]

Setting up an Inhouse PPC Team
Paid search teams operate differently as inhouse (within a large corporation) and within a search marketing agency. Roles of members who are required in an inhouse PPC team are also slightly different to those of an agency. Paid search markeing challenges in 2008 are no less than those in the previous years, and being able ...]

Landing Page Load Time to Affect Adwords Quality Score
Google officially started to apply load time of your landing page as a factor in determining the quality score (QS) of keywords in your Adwords account since last week. Each keyword in your Adwords account is assigned a load time grade. The major factors that are used to determine a landing page’s load time include: The ...]

Adwords Report Center Removing Old Reports
Your saved reports that are older than 6 months will be deleted from your Google Adwords Report Center, according to this Inside Adwords blog post. Previously, Google upgraded Adwords Report Center on several occasions for each account to store a maximum of 25 old reports from 15, and to 15 from 5. The first removal ...]

Global PPC Strategies on Yahoo Panama
Yahoo’s search marketing platform Panama is second to Google’s Adwords platform regarding reach of audience, traffic quality and system functionalities. Yahoo Panama should be the second search engine you consider when you are setting up your global PPC strategies. Starting with a single country before replicating Whether you are starting a keyword list from scratch or migrating ...]

Geo Targeting SEO Strategies for Multiple Countries
You have a multi-language site that is required to rank well in the SERP of every single country. This allows your web business to be reached easily by global audiences coming through the search engines. I mentioned previously about Geo Targeting SEO Strategies for a Single Country. Besides top-level domain (TLD), local hosting, and business address, ...]

The Goo in Google
Just to prove that I really do know the great Avinash. And that we’re wild and crazy guys. Evidence from Google Dance 2008. addthis_url = 'http://www.clickequations.com/blog/2008/08/the-goo-in-google/'; addthis_title = 'The Goo in Google'; addthis_pub = 'clickequations';

Fighting for Truth in SEM Analytics
Amazingly, I just finished the slide deck for my presentation a SES in San Jose next week. I’m not sure I’ve ever done a deck a full week in advance before! The session topic is terrific: “Identify, Analyze, Act: SEM by the Numbers”, and so is the panel: Brian Cosgrove, Site-Side Analytics Engineer, AvenueA / Razorfish Heather Dougherty, ...]

Search Engine Strategies (SES) Presentation Recap - Truth in SEM Analytics
At the Search Engine Strategies Conference in San Jose this week I participated on a panel entitled “Identify, Analyze, Act: SEM by the Numbers”. Below are my presentation slides, and some accompanying thoughts and comments. Analyzing SEM 080811 - Craig Danuloff - SES San Jose View SlideShare presentation or Upload your own. (tags: danuloff clickequations) Of course, it’s ...]

Paid Search In The Hot Sun
Thus far in this series we’ve talked about the difficulty of getting a clear view of paid search performance, of deciding the most urgent risks and opportunities amidst the volumes of data that you do have. Now we come to the third issue: the productivity (or lack thereof) in making changes or improvements to your paid ...]

Has Web Analytics Jumped The Shark?
One morning in San Francisco last week, the happy-time morning folks on one of the TV networks interviewed the whole original cast of Happy Days. Howard Cunningham, Ralph Malph, Fonzie - all of them who aren’t now as rich as Ron Howard. One question the penetrating journalist just had to ask was about the phrase ‘jumping ...]

ClickEquations Preview Update (Confidential)
In just one week we’ll begin publicly previewing our new paid search analytics and management platform - ClickEquations™. The initial ‘invitation only’ events are happening in San Francisco while we’re attending the Semphonic XChange and SES San Jose conferences. We built ClickEquations because as paid search practitioners and web analysts we know that managing paid search campaigns ...]

Google Dance Management
There are many amazing things about Google. The one I’ve always been the most intrigued by is their ability to manage so many projects so well at such a large scale. We can hardly imagine the number of things going on there - big diverse programs, developments, acquisitions, global scaling issues, etc. Yet relatively speaking things ...]

SES Sessions Quick Review
The session I participated in at SES on Tuesday got a write-up by Avi Wilensky (who clearly takes notes very quickly). It’s a good summary of my presentation and those of the other panelists. I’ll add some more thoughts and a copy of my slide deck shortly. Update: Another from Lisa Barone at Bruce Clay Inc. 2nd Update: ...]

Quality Score Changes (Bid Taxes Going Up?)
I always wonder if Frank Luntz invented the name Quality Score for Google. It just sounds like the man behind ‘climate change’ (which was otherwise known as ‘global warming’) would call something a ‘quality score’ when it actually functions as ‘advertising tax’. The Quality Score is Google’s way of handicapping your keywords/text-ads, in the sense of both ...]

Quality Score Update Update
Most of the comments and analysis on the Google Quality Score updates, including my own, had mentioned the fact that the changes as described seemed to deal a death-blow to the old ‘good-ok-great’ Quality Score ranking system, but didn’t mention any replacement. Brad Geddes apparently has the scoop that there will be ‘more transparency’ in the ...]

Google Affiliate Program
No big surprise here, Google is phasing out their ill-executed PPA network. Managing an affiliate network is obviously not Google’s forte. It doesn’t have to be, and it’s a smart business decision to leave it to the pros at Performics/DoubleClick. The new entity is called Google Affiliate Network The Google Affiliate Network, previously known as DoubleClick ...]

When organics attack
While on the phone with my top notch Google rep I was reviewing a particular account where a company name was a keyword (in an adgroup of maybe 4-5 variations of the company name). 3-4 of the keywords had a quality score of ‘poor’. This is one of those quality score quirks that drives people ...]

Where is Jeff Hudson?
Yes, my 1 reader was so concerned for my well being that they searched Google UK for me. You can also see that I still apparently rank well for ‘what would jack bauer do’. You know what people? I have no idea what Jack would do, he hasn’t been on TV in about 9 years ...]

PPC trick for domaining
This post is so good I almost didn’t want to link to it…it’s well worth your time. You may want to tattoo this tutorial on your arm, kind of like PrisonBreak http://www.redflymarketing.com/blog/how-to-use-the-google-content-network-to-invest-in-domains/ Which reminds me of a conversation I had with another PPC guru last week. I asked why he didn’t author a blog and his general ...]

PPC Rockstars Episode - Airing Today
David Szetela from ClixMarketing and Search Engine Watch interviewed me recently for an episode of PPC Rockstars. The topic of the day was ‘The Virtues of Starting Small’ and we also covered some useful tools that we use to manage accounts. I had a blast on the call and enjoyed the opportunity to talk shop with ...]

Updates
Thanks to the guys at SEMvironment for the great review of Google’s new “Insights for Search”. Sort of a Google Trends on steroids. Speaking of steroids, my first inquiry into this wonderful tool is highly relevant to the upcoming NFL season. If you’re wondering if this data is up to date, check out the spike ...]

Not Cuil, yet.
My observations on this hoopla over Cuil, the most hyped search engine in history. 1. I want the name and phone number of the PR company that got them on the first page of CNN.com yesterday. 2. What is it EXACTLY, other than the thumbnails, that makes this search engine different from Google? Oh, revenue…marketshare…adwords….adsense…other than ...]

PPC Management Obsolete
Phew - I was wondering when someone would create a completely automated solution to do all this work. Thank goodness I don’t have to work anymore. There’s a new solution that will do it all for me. Thanks to Webtrends for sending this gem yesterday: The largest online advertisers are wasting billions of dollars on paid ...]

The Platform
If you’re a fellow client side marketer you find yourself fielding questions from clients who want to expand their reach online. Paid search is the most effective form of marketing, we all know that but there is a limited inventory in some cases. Once you’ve mastered the niche for your client and have them ...]

Hot Summer
Things are heating up this summer, even in hockeyland USA. Temperatures reach the high 80’s and everyone in a house older than 30 years struggles with the same problem. Temperature variations on multiple floors. When the central air is running our basement could freeze buffalo, the main floor is comfortable, and upstairs we wonder when ...]

Daily Search Forum Recap: August 26, 2008
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

Google Suggest Becomes Search Default
The Official Google Blog has acknowledged that it will begin rolling out Google Suggest, which will let you formulate queries with more ease, reduce spelling errors, and save keystrokes. An example screenshot is below: It's about time, but one wonders...
Google announced that the quality score metrics are more real time based on a per-query level, now. Not that this has been implemented on everyone's campaigns yet, but it will happen soon enough. Since then, advertisers have been noticing anomalies...

Google Ad Manager Opens to All Publishers
Google's ad serving tool, Google Ad Manager (google.com/admanager/), which launched as a beta in March is now open to all publishers. If you are a publisher using OpenAds, OpenX, phpAdsNew or a similar product, you may want to strongly consider...

Google AdSense Stops Displaying on Google Cache Results?
A WebmasterWorld thread reports that many publishers have started to notice that their Google AdSense ads are not showing up when someone accesses their pages via the Google cache. For example, a recent Google cache copy of my personal blog...

social blog roll with tag: PPC

Amtrak is off the rails

The Bookstores Begged Me to Wait

My appearance on Legendary Marketers

Amtrak - The Return

Nathan Anderson is the SEO Expert

Elevate 2008 Seminar

iVote Mobile is a big hit

How to Become a Recognized Expert in Your Niche

Kindle Users Rejoice

iVote Mobile for iPhone

WOW @ this WoW Adwords Ad

Beware Adwords Phishing Scam

Either I’m Incredibly Sexy or Facebook has a Problem

Check Your AdWords Accounts Today

Off Topic: Is GMAIL Letting Through Tons of Spam For You too?

New Google Video Ads in SERPs

Adwords Editor Not Connecting

Google Pulls Search Within SERP, Sort Of

Google Testing Search Within SERPs

Google Sells Double Click’s Search Marketing Unit

Link Building Optimization

Web Analytic Metrics that Matter - Part 1

301 Redirect Explained

How to Get Included in Google News

Keyword Analysis - Details Explained

Advanced SEO: Siloing Content

Google Analytics Auto-Tagging

links for 2008-05-16

The AdWords™ Seminars for Success are coming to Atlanta

Dissecting AdWords Quality Score Changes

eWhisper.net becomes bg Theory.com - And the Big News - Brad Launches a new company to provide Marketing Education to Businesses

What Should You do When Quality Score Kills Your Keywords?

PPC Management Pricing Options

The AdWords™ Seminars for Success are coming to New York City

I’ll be on PPC Rockstars Monday Afternoon

Google AdWords Quality Score Factors Chart

How to Buy Targeted CPM from Google

How Well Do Search Marketing Speakers Brand Themselves?

July 2008 Search Engine Market Share | Nielsen // NetRatings

Link Building Team Reading List 8.25.08

Social Media Reading List 8.15.08

Why I Think SERPs Should Go Beyond 10 Results

SEO Team Reading List 8.27.08

How Well Do Search Marketers Brand Themselves?, Part II

Why I Won’t Grab Any Schwag from SES

How Well Do Search Marketers Brand Themselves?

July 2008 Search Engine Market Share | ComScore

Filling the pipeline ... our lead-gen presentation arrives

Practical marketing advice for a flagging economy

Halftime at the Testimonials Web Clinic

Are your testimonials properly optimized?

Optimize your PPC campaigns, eye paths and page copy

Optimizing your PPC campaigns, Part II

How to improve your PPC conversions by 300%

Two Match Type Strategies That Can Enhance Your PPC Performance

PPC Hero Sightings Around the Blogosphere: Check Out Our Recent Guest Appearances

PPC News Roundup for 8/27/2008

Landing Page Critique HEROcast - Video Game Price Guide

A Poor PPC Account Structure Will Make Your Campaign Suffer

PPC Hero Readers Can Get a Great Deal on PPC Summit

PPC News Roundup for 8/20/2008

You Asked, MSN Delivered. Reporting, Billing and Keyword Research Features Now Live in MSN

Google Is Reshuffling the AdWords Deck Again: Prepare For Another Quality Score Update

Tell Us What Landing Page Changes Drive the Most Conversions For You

Supplementing AdSense with affiliate ads

Are your AdSense ads too blended?

So how are your AdSense link units performing?

Wondering why your AdSense stats are low today?

Using Clickbooth as an AdSense alternative

How to set up an alternate ad for AdSense

Massive delay updating AdSense stats today

Using Pepperjam Network with Google Adsense

AdSense going through major compliancy checking of publisher sites

Radio show on my thoughts on the Yahoo/Google ad deal

Sanjay's Birthday

Online Advertisement: From Spam to Art

The Trap of Blogging

Pay-Per-Click Industry: What's Going On?

Efficiency Versus Entertainment