social blog roll

Google Earnings Beat Expectations, Shares Climb

Many Wall Street analysts and Google watchers were anticipating that Google might “come down to Earth” with its Q3 earnings today, given the turmoil in the US economy. But in fact the company soundly beat expectations and posted very healthy revenues, driven by Google’s dominance of the only strong segment of online advertising — search. Google ...]

SearchCap: The Day In Search, October 16, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Back to Basics: A Look at Video Search and SMBsLike many of you, I’ve attended lots of industry shows and events during the past several months related to search and directional marketing. ...]

Back to Basics: A Look at Video Search and SMBs

Like many of you, I’ve attended lots of industry shows and events during the past several months related to search and directional marketing. What is especially amazing to me is how frequently I am asked about the ‘secret sauce’ behind optimizing online videos for search success, especially with regard to organic search. Truth is, we’ve ...]

Google & Microsoft Share Advice For Webmasters, SEOs

The ever-helpful teams writing for Google’s Webmaster Central blog and Microsoft Live Search’s Webmaster Center blog have published a variety of videos and presentations this week in the name of helping webmasters and search engine optimizers. On the Live Search blog, Nathan Buggia recaps his SMX East presentation on Webmaster Guidelines, shares the slides from his ...]

Giving Them What They Want: Online Video and the Consumer Experience

As we are in the cycle of the presidential election, there have been several high profile examples of how search is influencing and playing into the consumption formula for online video. Two specific examples demonstrate how search either reinforces the opportunity big media has in capturing their share of the explosive growth in online ...]

iGoogle Now Supports Full Canvas Views

The new iGoogle theme just launched, which adds “full canvas views for gadget and support for full feed reading.” In short, the new view places the tabs that you typically see at the top, under the search box, now on the left hand side. It then allows you to add gadgets that support ...]

Headup: A True Semantic Web Search Agent

“Semantic web” is one of those phrases that’s tossed around loosely these days, used to describe just about anything that goes beyond basic keyword search to surface relevant content on the web. But true semantic web applications, those that enable people to share content beyond the boundaries of applications or web sites, are still relatively ...]

Google Offers DIY Display Ads Builder; Appoints Display Ads Chief; Expands TV Ads Distribution

Google has long been seeking to diversify its revenue base and ad products to attract more ad dollars and different types of advertisers. There’s a lot more money, for example, in brand advertising than in direct response. The YouTube acquisition was partly about getting more display/brand ad dollars. Google’s DoubleClick acquisition was also about targeting ...]

Google Android G1 Reviews Flood Market: Mixed, But Mostly Positive

If the G1 vs. iPhone comparison were a presidential debate, the iPhone would have won — but not decisively. That’s according to a flurry of reviews out today in advance of official delivery of the first Android phone on October 22. As with the iPhone, there are many likes as well as dislikes among the ...]

Google AdWords Allowing Gambling Ads In UK

E-Consultancy reports Google has reintroduced the ability for UK AdWords advertisers to place search ads for gambling. In June 2007, Google placed a ban on all gambling ads in the UK, this decision seems to now have been reversed. Blogger, James Little said he received word from Google that this would be allowed and the ...]

Pagination: Best Practices for SEO & User Experience

Posted by randfish

We've been getting a lot of questions in Q A and on the road at events like last week's Miva Merchant conference, Online Marketing Summit and the YCombinator conference about how to properly paginate results for search engi

One Dead Simple Tactic for Better Rankings in Google Local

Posted by randfish

This post is short and easy to follow, just like the tactic it recommends. Most everyone who optimizes for Google Local (aka Google Maps) is familar with David Mihm's excellent and oft-referenced Local Search Ranking Factors. In that document, and in many places where local results are analyzed, it's clear that getting your business/website into more listings, in a consistent fashion is a

Ballmer, Sitelinks & Other Favorites from SMX West Day 1

Posted by jennita
SMX West 2010 kicked off with quite a bang (or was that a yell?). Since Microsoft's CEO, Steve Ballmer was the keynote, people arrived early to ensure good seats. The music playing before it started was amazing, it helped to create an excitement in the room that I really had

Introducing New Features for Open Site Explorer

Posted by Danny Dover
Today I am proud to announce the launch of the second version of Open Site Explorer. Since SEOmoz has officially moved out of consulting, we are now able to put our full resources into building fantastic SEO software. We want to thank all of you who provided feedback on

Whiteboard Friday - Twitter as an SEO Research Tool

Posted by great scott!
Sure, you use Twitter as a social media tool, but have you ever considered it as an SEO research tool? No? Well watch and learn this week to find out how you can harness it in a whole new way.

Now that social signals (particularly Twitter) are becoming more important in the engines, they can help you pinpoint when a keyword is going to trip the 'Query Deserves Freshness' switch. If you can figure that out, you can gain a big competitive advantage by publishing fr

Strategic Link Building: How to Productize Link Acquisition and Dominate Your Niche

Posted by randfish
This week, despite still being seriously under the weather (see this week's sad WB Friday), I flew down to SMX West to speak on the Link Building Strategies panel. Although I'd wanted to put more work in and deliver a better presentation, I received some very kind words afterward and requests from folks to share the deck via the blog. Before I embed the actual deck, though, I need to pr

Search Marketing Success Stories

Posted by RobOusbey
Search Engine Optimization covers a huge range of tactics - all of which can bring direct benefit to a website. In this post, I've shared examples of different tactics used at different websites, and the effects that have been seen. If you're considering an SEO campaign for your site, or are trying to persuade someone else to invest in internet marketing, I hope this post will help demonstrate the potential of internet marketing.

The post includes real screen sho

Targeting Multiple Keywords vs. Singular Keyword Focus

Posted by randfish
Despite being a seemingly simple topic, this one seems to stymie even experienced SEOs. There's a natural conflict that creates the issue - the more keywords you target on a single page, the less you need to link build and optimize (for both search engines and user experience/conversion rate) on many pages.

To

Optimizing Search Conferences: How Differing Incentives Create Audience vs. Organizer Issues

Posted by randfish
WARNING: Get ready to read with this one. There aren't a ton of fun graphics or quick bullet points, but I do promise that if you read through, you'll feel much more knowledgable about the topic, and likely get more value from organizing, speaking or attending an event.

Over the past 6 years, I've attended nearly 100 conferences on search, online marketing, startups and technology. I've given presentations or sat on panels at near

Last Ticket to SEOktoberfest on Ebay
Since I am incredibly lazy - here are the details from the auction for the last SEOktoberfest golden ticket copy and pasted. I do agree with Greg’s assessment of why Rebecca should attend, and will add that I’m expecting it to be a lot like Bavarian Festival in Frankenmuth, Michigan, except 10,000% larger and ...]

Affiliate Summit East and San Jose Search Engine Strategies and IMCharityParty.com
3 Things to post here at Stuntdubl Land. 1. IM Charity Party - Please help by spreading the word. If you were there last year, you know, and can help spread the word. Should be a great time for a great cause. 2. Affiliate Summit Panel of social media for affiliates - ...]

I Love Tools - and Bryan Eisenberg has 69 Awesome Ones for You!
Market Motive faculty Bryan Eisenberg has a great list of 69 really killer tools for making your website better. Since I’m a big tool fan myself, we’re planning a future Market Motive panel to discuss our favorite tools for website. It should be truly awesome - if for some reason you don’t know ...]

16 Things I’ve Learned About Business while Being an SEO Consultant
1. Pay extra for premium domains (if you develop them) If you can’t find and buy a good aftermarket domain and get creative - you need some marketing classes 2. Don’t skimp on hosting Such a painful expensive lesson to learn. 3. Respect contractors, but don’t overpay Don’t ever talk down to anyone you work with, but don’t allow people ...]

Miami Florida Real Estate Agent Needed ASAP
I will just be renting for a while - but I could use a hand on the inside scoop on things. If you are a top notch real estate agent in the Miami area, I could use your help. In return, I’ll be happy to answer some SEO questions, because I’m sure your ...]

A Shift to Online Business Management Consulting - Thoughts on Rebranding in 2010
I haven’t spent a lot of 2009 posting for my little marketing blog, and I miss taking the time to sit down and write about what I’m learning. 2009 has been a whirlwind of projects outside the scope of just SEO, and I’ve realized that talking isn’t doing.� It’s made me realize that over-simplifying ...]

Competitive Back Link and Off Page Optimization Analysis
In seven plus years working as a seo consultant, I’ve learned that there’s only a few things that separate good consultants and agencies from great ones. One of the most important elements to greatness is being able to set realistic expectations and achieve them for satisfied customers over the longterm. In a marketplace ...]

Cracking the Google Algorithm, and Understanding Search Patents with Ted “tedster” Ulle
Ted Ulle aka "Tedster" surpassed a mind-blowing 26,000 posts at Webmasterworld where he has been an adminstrator for years as one of the unsung heros of SEO as a gracious contributor to one of the web’s most comprehensive and informative SEO forums. Tedster was credited with discovering the possible cause of the Google’s 950 ...]

SEMMY for Social Media

20 Things You Can Teach a HIPPO to Make Your Website Better.
Note: This post is fairly self-serving, but I promise watching the videos will help you make your site better. You can skip all the reading and just watch the totally FREE FULL videos (part I, and part II), or skip to the next paragraph for the details of the awesome video that Avinash (aka ...]

Small Business Tips For Reporting Web Metrics
Last week, we shared some web analytics basics for small businesses or web site owners new to tracking website visitor data. Building on that, this post explores what you should do next to report that data.] It’s an exciting time to be a small business owner or communications professional. Why? We’ve never had ...]

15 Social Media Answers From OMS10
Online Marketing Summit 2010 in San Diego is host to a smorgasboard of internet marketing topics and this afternoon I am priveledged to participate on a panel about Social Media. Panelists include: Chris Baggott, CEO, Compendium Blogware Lee Odden, CEO, TopRank Online Marketing Michael Senger, CEO & Founder, StoneMass Caitlin McCabe, Founder, WhiteLabel Marketing Ben Hanna, VP Marketing, Business.com That’s a ...]

How Journalists Use Search & Social Media
TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like Google to do their job. 64% use social networks. Published in Jan 2010, a George Washington University and Cision survey of journalists reports 89% use blogs and 65% use social ...]

OMS10 B2B Marketing Case Study: Marketo
Our agency TopRank Marketing has been working with Marketo providing SEO, content and blog marketing consulting services for about 2 years. I finally had the opportunity to meet Marketing VP Jon Miller in person today prior to his presentation at Online Marketing Summit: Marketo’s Secret Sauce for Demand Generation. Marketo is one of the fastest growing software ...]

5 Sure Fire Tactics to Promote a Business Blog
Relevant, Consistently Updated Content Flawless Technical Functionality & User Experience = Perfect Blog Launch What’s missing from the equation above? You guessed it: blog promotion. Creating a glitch-free blog with informative content means next to nothing without attracting readers. Start promoting your blog today with these five effective tips: 1. Involve influential industry bloggers. By linking to ...]

Customer & Influencer Research in Social Media
“If you don’t eat your meat you can’t have any pudding. How can you have any pudding if you don’t eat your meat!” Pink Floyd, The Wall. That quote from Another Brick in the Wall reminds me of the cart horse situation with social media marketing: If you don’t know your customers you can’t engage them. ...]

My Top iPhone Apps for Social Media Marketing
It’s a little ironic that I’m writing this post about iPhone apps using WordPress on a Motorola Droid (Devour actually), but it allows me a chance to experience how hard it is to blog, using a tiny tiny tactile keyboard and also finally get this post started. Ah, back to a full sized Logitech keyboard and ...]

5 Ways to Weave LinkedIn Into Your Marketing Mix
From Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness. LinkedIn, however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. ...]

Poll: Best Royalty Free Stock Photo Sites for Bloggers
As with many bloggers, we’ve been using royalty free images for many years. Many bloggers make use of images from Flickr and we have too but you can’t always find the right image there. I’ve even made a point to take more photos of people, places and things while traveling for later use in blog ...]

Ford’s Focus on Social Media: Scott Monty Interview
When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. (Great summary on Jeff Bullas’s blog) At ...]

Keep an eye on changing pages
Google just launched a nice feature on Google Reader: the ability to keep an eye on pages for changes. This works even if the page doesn’t have its own RSS feed. This sort of thing is very handy. You could use it to spot new things on a privacy policy page or watch for changes ...]

Installing Android development environment on Ubuntu 9.04
I wanted to play with writing Android apps on my home Linux computer, which is currently running Ubuntu 9.04 (Jaunty Jackalope). These are mostly notes for myself, so don’t feel guilty if you skip this post. - Make sure your system is up-to-date: sudo apt-get update && sudo apt-get upgrade - Install Java sudo apt-get install sun-java6-jdk - ...]

Improving Arabic searches and talking more about ranking
Moustafa Hammad and Mohamed Elhawary, a couple engineers in our search quality group, just did a nice post about improving Arabic language searches: Our algorithm employs rules of Arabic spelling and grammar along with signals from historical search data to decide when to leave out spaces between words or when to remove unnecessarily repeated letters. Now, ...]

Chrome support for Greasemonkey
Back in December, I happened to click on a Greasemonkey script in Chrome and was shocked that it just worked. At the time, I wrote a note within Google that said Whoa. I just clicked on a Greasemonkey script in the latest dev version of Chrome (4.0.266.0 on Linux). Chrome offered to install the GM script, ...]

Blog to Book?
I recently went looking for some software to make a blog into a book. Here’s what I found: - Lulu will take PDF files for a book. Blogbooker.com will try to create a PDF from a blog. Unfortunately, my blog made BlogBooker choke (I have 991 posts from my blog) — even when I excluded comments. - ...]

Finding the best cell phone carrier
Okay, someone tell me if this device exists (or build it!). I want a device where I can pay $10-15 to get a gadget in the mail. The gadget would sit in my pocket for a week wherever I go. The device would record cell phone signal strength for each of the four major U.S. ...]

My speaking plans for 2010
Last year I tried to limit my travel but still ended up making about ten (!) trips in 2009. This year I’ve resolved to travel less for work. Right now, here’s my current speaking/travel plans for 2010: March 2-4, 2010: SMX West, Santa Clara, CA. I’m doing a “Ask the Search Engines” panel. May 19-20, 2010: Google ...]

Leaving the iPhone
I’m three weeks into a new 30 day challenge: no iPhone. When I got a Nexus One in December, I spent a few weeks carrying both phones around in the pockets of my jeans. It took a little while to adapt to Android, but I’m very happy with my Nexus One and I don’t plan ...]

Start an embedded YouTube video at a certain timestamp
In a previous post I covered how to link to a specific timestamp in a YouTube video. The short version looks like this: http://www.youtube.com/watch?v=PjDw3azfZWI#t=31m08s The “#t=31m08s” takes you to 31 minutes and 8 seconds in a video. I just found out that you can also start embedded videos at a certain timestamp. To do it on an embedded ...]

Calling for link spam reports
Google has been working on some new algorithms and tools to tackle linkspam and we’d like to ask for linkspam reports from you. If you’d like to tell us about web sites that appear to be using spammy links (e.g. paid links that pass PageRank, blog spammers, guestbook spammers, etc.), here’s how to send us ...]

Daily Search Forum Recap: October 24, 2008
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

IM Broadcast is a YouTube for Internet Marketers
Loren Baker of Search Engine Journal teamed up with two great guys, Jordan Kasteler and David Snyder of Search and Social to launch IMBroadcast, which is advertised as the "first ever UGC video site dedicated to the Internet Marketing industry."...

Recent Google PageRank Discussions & Observations
Michael Gray explains why PageRank sculpting is important. He explains that Google has downplayed the use of PR sculpting but it seems that it's working pretty well for some people. Using an analogy with two very different cars (one, an...
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comScore Video Metrix, nearly 173 million U.S. Internet users watched 32.4 billion videos in January 2010. Do the math and you'll discover that viewers watched an average of 187 videos per viewer during the month.
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New MSN Homepage Begins Rolling Out Today

It will take a few weeks.
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Web Analytics Association (WAA).
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8 Google Updates from the Past 8 Days

Catching up on a week of new stuff from the GOOG.
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social blog roll

Google Earnings Beat Expectations, Shares Climb

SearchCap: The Day In Search, October 16, 2008

Back to Basics: A Look at Video Search and SMBs

Google & Microsoft Share Advice For Webmasters, SEOs

Giving Them What They Want: Online Video and the Consumer Experience

iGoogle Now Supports Full Canvas Views

Headup: A True Semantic Web Search Agent

Google Offers DIY Display Ads Builder; Appoints Display Ads Chief; Expands TV Ads Distribution

Google Android G1 Reviews Flood Market: Mixed, But Mostly Positive

Google AdWords Allowing Gambling Ads In UK

Pagination: Best Practices for SEO &amp; User Experience

One Dead Simple Tactic for Better Rankings in Google Local

Ballmer, Sitelinks &amp; Other Favorites from SMX West Day 1

Introducing New Features for Open Site Explorer

Whiteboard Friday - Twitter as an SEO Research Tool

Strategic Link Building: How to Productize Link Acquisition and Dominate Your Niche

Search Marketing Success Stories

Targeting Multiple Keywords vs. Singular Keyword Focus

Optimizing Search Conferences: How Differing Incentives Create Audience vs. Organizer Issues

Last Ticket to SEOktoberfest on Ebay

Affiliate Summit East and San Jose Search Engine Strategies and IMCharityParty.com

I Love Tools - and Bryan Eisenberg has 69 Awesome Ones for You!

16 Things I’ve Learned About Business while Being an SEO Consultant

Miami Florida Real Estate Agent Needed ASAP

A Shift to Online Business Management Consulting - Thoughts on Rebranding in 2010

Competitive Back Link and Off Page Optimization Analysis

Cracking the Google Algorithm, and Understanding Search Patents with Ted “tedster” Ulle

SEMMY for Social Media

20 Things You Can Teach a HIPPO to Make Your Website Better.

Small Business Tips For Reporting Web Metrics

15 Social Media Answers From OMS10

How Journalists Use Search & Social Media

OMS10 B2B Marketing Case Study: Marketo

5 Sure Fire Tactics to Promote a Business Blog

Customer & Influencer Research in Social Media

My Top iPhone Apps for Social Media Marketing

5 Ways to Weave LinkedIn Into Your Marketing Mix

Poll: Best Royalty Free Stock Photo Sites for Bloggers

Ford’s Focus on Social Media: Scott Monty Interview

Keep an eye on changing pages

Installing Android development environment on Ubuntu 9.04

Improving Arabic searches and talking more about ranking

Chrome support for Greasemonkey

Blog to Book?

Finding the best cell phone carrier

My speaking plans for 2010

Leaving the iPhone

Start an embedded YouTube video at a certain timestamp

Calling for link spam reports

Daily Search Forum Recap: October 24, 2008

IM Broadcast is a YouTube for Internet Marketers

Recent Google PageRank Discussions & Observations

New MSN Homepage Begins Rolling Out Today

8 Google Updates from the Past 8 Days

Pagination: Best Practices for SEO & User Experience

Ballmer, Sitelinks & Other Favorites from SMX West Day 1